7 Search Engine Marketing Software Like Semrush

Organic search engine optimization (SEO) is essential to building an online presence for any business. Utilizing SEO as the marketing tool can take a long-term process, but it can be very effective in driving traffic to a website. This process usually leads to the optimization of Pay-per-click (PPC) advertising, which is how much a business pays to the platform each time someone clicks on their ad.

There are various marketing tools on the market to help with these processes, one example being Semrush. In this article, we will introduce seven more marketing tools with some similar features, each with its own twist.

1. Ahrefs

Company Background

Ahrefs, a Singapore-based SEO toolset, has established itself as an industry leader with its comprehensive features and robust databases. Founded in 2011, Ahrefs has continually evolved to become a trusted name among SEO and SEM professionals.

Data from Keyword Research

• Extensive Keyword explorer to discover long-tail keywords with low competition.

• Keyword difficulty scores to assess the feasibility of ranking for specific keywords.

• “Organic keywords” report

Backlink Analysis Feature

• In-depth backlink analysis market tools for detailed insights into your website's link profile.

• Ability to track competitors' backlinks and uncover link-building opportunities.

• A built link index for backlink analysis

Pricing

Ahrefs Lite plans start at $99 per month for legacy users but have recently switched to usage-based pricing.

2. SpyFu

Company Background

SpyFu, headquartered in the United States, specializes in competitive intelligence for digital marketing. Since its founding in 2006, SpyFu has become a trusted resource for businesses seeking to gain an edge in their SEM efforts.

Data from Keyword Research

• Competitor keyword analysis to identify keywords your competitors are ranking for.

• Historical keyword data for tracking keyword performance over time.

• Google Ads Advisor and template

Backlink Analysis Feature

• Traffic analysis

• Compare domains

• Uncover top SEO & PPC strategies

• Identify new market players

Pricing

SpyFu's pricing starts at $36 per month and offers more advanced options with more features.

3. WordStream

Company Background

WordStream, based in Boston, Massachusetts, is a digital advertising software company specializing in pay-per-click (PPC) management. Founded in 2007, it has been at the forefront of PPC optimization.

Data from Keyword Research

• Facebook Ads Performance Grader

• Free Keyword Tool

• Google Ads Performance Grader

• Free Business Listings Grader

Backlink Analysis Feature

WordStream does not offer extensive backlink analysis features but has a collection of related articles on such topic

Pricing

WordStream is free to use

4. Optmyzr

Company Background

Optmyzr, headquartered in California, is a PPC management platform designed to simplify and automate various aspects of pay-per-click advertising. Founded in 2013, it has grown to serve businesses of all sizes.

Data from Keyword Research

• Streamlined keyword research and optimization tools for data-driven decision-making.

• Insights into keyword performance to maximize PPC campaign efficiency.

• Automatic inventory campaign

Backlink Analysis Feature

Optmyzr's primary focus is on PPC management and does not include extensive backlink analysis features.

Pricing

Pricing for Optmyzr is customized to meet specific business requirements, with a starting price of $249/month.

5. SpeedPPC

Company Background

SpeedPPC specializes in creating high-converting landing pages and ads for PPC campaigns. Founded in 2006, it has gained recognition for its innovative approach to PPC optimization.

Data from Keyword Research

• Targeting & Keyword Optimization

• PPC Campaign Builder

• PPC Ad Optimization

• Keyword & Competitor Research

Backlink Analysis Feature

SpeedPPC's primary focus is on PPC optimization and does not provide extensive backlink analysis features.

Pricing

SpeedPPC subscription starts at $99 a month and goes up to $299.

6. Skai

Company Background

Skai is a marketing intelligence platform that offers a comprehensive suite of marketing tools for data-driven marketing decisions. Established in 2016, Skai has quickly gained recognition in the marketing industry.

Data from Keyword Research

• Advanced keyword research and optimization features to identify profitable keywords.

• A platform that connects all walled garden media for more effective campaigns

• Data-driven decisions as you plan and strategize

• Insights into keyword trends and competitor performance for informed decision-making

Backlink Analysis Feature

Skai offers AI-based technology with algorithmic capabilities for marketers.

Pricing

Skai is not a subscription service and offers meetings for marketing advice.

7. Soovie

Company Background

Soovie is a newer entrant in the SEM tools landscape, offering a user-friendly platform for keyword research and content optimization. Although it's relatively new, Soovie shows promise in simplifying SEM processes.

Data from Keyword Research

• Keyword suggestions and trends to help businesses identify valuable keywords.

• A simplistic approach to keyword research, making it suitable for beginners.

Backlink Analysis Feature

Soovie primarily focuses on keyword research and content optimization and does not offer in-depth backlink analysis.

Pricing

Soovie is free to use.