Meta Looks to Target Twitter With a Rival App Called Threads

Twitter is an online social media and social networking service owned and operated by American company X Corp. On Twitter, users post texts, images, and videos known as "tweets". Registered users can tweet, "retweet" tweets, and direct message other registered users. Users can interact with Twitter through browser or mobile frontend software.

On a smartphone screen in Berlin, Germany, on Tuesday, July 4, 2024, the introduction of the social media software "Threads" is seen in Apple's US software Store. Meta is getting ready to release new software that resembles Twitter. The app, dubbed Threads, had a listing on Apple's App Store saying that it would launch as soon as Thursday.

In this blog, we focus on some questions of users about this new app "Threads" and Twitter.

When will Meta's new social network 'Threads' launch?

Meta's new social network, Threads, launched on July 6, 2024. The app is available for download on both the App Store and Google Play. Threads are designed to be a more personal and intimate social network than Instagram or Facebook. It allows users to share photos, videos, and text with a select group of friends. Threads also include features like disappearing messages and a close friends feed.

Meta is hoping that Threads will appeal to younger users who are looking for a more private and secure social media experience. The app is also seen as a way for Meta to compete with Twitter, which has been struggling to attract new users in recent years.

It's still too early to say how successful Threads will be. However, the app has received positive reviews from early users. Some have praised the app's focus on privacy and intimacy, while others have said that it is a refreshing change from the more public social media platforms.

Only time will tell whether Threads will be a success. However, it is clear that Meta is serious about competing with Twitter, and Threads is a significant step in that direction.

Why is Meta a good choice for Threads?

1、Large user base

Meta has a large user base. As of 2024, Meta has over 3.6 billion active users on its platforms, including Facebook, Instagram, and WhatsApp. This means that Meta has a large pool of potential users who could be interested in using Threads.

2、More experience

Meta has experience in the social media space. Meta has been operating social media platforms for over 15 years, and it has a deep understanding of what it takes to be successful in this industry. This experience could be valuable in helping Threads grow and evolve.

3、Enough resources

Meta has the resources to invest in Threads. Meta is a very profitable company, and it has the resources to invest in growth of Threads. This investment could help Threads improve its features, reach new users, and compete with other social media platforms.

Will Threads overtake Twitter?

It is too early to say whether Threads will overtake Twitter. However, there are some factors that could contribute to Threads' success.

First, Threads is designed to be a more personal and intimate social network than Twitter. This could appeal to users who are looking for a more private and secure way to connect with their friends.

Second, Threads is integrated with Instagram, which has a large user base. This could give Threads a boost in terms of reach and visibility.

Third, Meta is a well-funded company with a lot of experience in the social media space. This could give Threads the resources it needs to grow and succeed.

However, some factors could hinder Threads' success.

First, Twitter has a long history and a large user base. This could make it difficult for Threads to gain traction.

Second, Twitter is a very public platform, which is something that some users value. Threads, on the other hand, are more private. This could make it less appealing to some users.

Third, Twitter is constantly evolving and adding new features. This could make it difficult for Threads to keep up.

Why is Twitter so popular?

1、Highly sociable and authentic

Twitter, sometimes known as the "diary platform," is casual, conversational, and incredibly honest. It has a confessional, open quality that other social media platforms lack. People appear to feel comfortable revealing their true selves and sharing their in-the-moment experiences on Twitter.

The limited word count on Twitter and the 'trending' tab, which enables users to participate in current conversations, encourage this sharing of moment-to-moment experiences.

2、Provide breaking news

The ability to post breaking news on Twitter is another important factor in the growth of the service. Having a current commentary on global affairs might be extremely helpful at a time when everything seems so unclear.

Twitter has quickly become a source for breaking news before it is reported by news outlets. Twitter offers the unvarnished news material that people seek in such an unpredictable time, with real-time insights into what is happening where you are.

3、Cooperate closely with creators

Twitter announced in August 2021 that it was "launching an exclusive research community just for creators" that will trade "ongoing feedback" from creators for Twitter swag.

Additionally, the platform recently disclosed plans to provide a "Super Follow" feature, which will allow creators to exchange a monthly membership for the opportunity to deliver exclusive material, journalistic features, and audio discussions.

This dedication to collaborating with creators is what has made Twitter so well-liked. Twitter appears to place creator satisfaction at the center of its strategy, in contrast to other social media platforms that have come under fire from creators for making changes that don't meet their demands.

Conclusion

In conclusion, the introduction of Meta's new social network, Threads, marks an intriguing development in the social media landscape. Threads aim to provide a more personal and secure social media experience, emphasizing privacy and intimacy. With its recent launch, Threads is poised to compete with Twitter and attract younger users who are seeking a more private platform. Also, competition among different social media provides more choices for the users.