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Top 10 Best Online Jewelry Stores

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Introduction

Jewelry has always been an important accessory, symbolizing beauty, elegance, and sophistication. With the rise of e-commerce, it's now easier than ever to shop for jewelry online. But with so many online stores out there, it can be overwhelming to choose the right one. That's why we've compiled a list of the top 10 best online jewelry stores in 2023. We've based our selection on a range of criteria, including product range, customer service, pricing, and user experience. So, whether you're looking for engagement rings, bracelets, or earrings, you're sure to find something that suits your taste and budget in our list.


  • GoFundMe
    GoFundMe

    GoFundMe - The most assessible crowdfunding platform

    See It
  • Pandora
    Pandora

    Pandora - Discover the perfect jewelry piece for every occasion with Pandora.

    Free on orders over $75

    $25 - $500

    See It
  • Mejuri
    Mejuri

    Mejuri - Elevate your style with Mejuri's ethically made jewelry collection.

    Free shipping on orders $75

    $50 - $1,000

    See It

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  • Blue Nile
    Blue Nile

    Blue Nile - Shop stunning diamonds and fine jewelry at Blue Nile today.

    Free FedEx Shipping

    $30 - $165,000

    See It
  • Swarovski
    Swarovski

    Swarovski - Add some sparkle to your life with Swarovski's crystal jewelry.

    Free Shipping

    $50 - $500

    See It
  • Catbird
    Catbird

    Catbird - Unique and dainty jewelry designs crafted in Brooklyn, New York.

    Free Shipping

    $50 - $1,000

    See It
  • Kay
    Kay

    Kay - Shop stylish and affordable jewelry at Kay Jewelers today.

    Free Shipping

    $50 - $20,000

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  • Jane Win
    Jane Win

    Jane Win - Luxury fine jewelry with a contemporary twist from Janewin.

    Free Shipping

    $50 - $1,000

    See It
  • Clean Origin
    Clean Origin

    Clean Origin - Sustainable and ethical lab-grown diamonds from Clean Origin.

    Free FedEx 2-day Shipping

    $1,000 - $20,000

    See It
  • Alexis Jae
    Alexis Jae

    Alexis Jae - Elevate your everyday look with Alexis Jae's timeless jewelry.

    Free on orders over $15

    See It

Top 10 Sites for the Jewelry Stores

1.

GoFundMe

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GoFundMe is an online crowdfunding platform that allows people to raise money for a variety of causes. It is a great way to raise money for personal causes, such as medical bills, education costs, or even to help out a friend in need. It is also a great way to raise money for charities, non-profits, and other organizations. GoFundMe makes it easy to create a campaign, share it with friends and family, and track donations. It also provides a secure payment system and customer support. GoFundMe is a great way to make a difference and help those in need.

Pros

  • pros Ease of Use
  • pros Social Sharing
  • pros Customization Options
  • pros Support and Resources
  • pros Secure Transactions:

Cons

  • consFees: GoFundMe charges a percentage fee
  • cons typically around 2.9% plus a small transaction fee
  • cons for each donation received
  • consPlatform CompetitionAccountability
  • consSuccess is not guaranteed
  • consDependence on Social Networks

2.

Pandora

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Pandora
Pandora is a world-leading international jewelry company that sells unique and distinctive products in over 70 countries. The company was founded in Denmark in 1982 and has since grown to operate a vertically integrated business model from in-house design and manufacturing to global marketing and direct distribution in most markets. Pandora's signature charm bracelet concept was launched in 2000, enabling women to create their own jewelry style and express life's milestones and moments. The company has since expanded its product line to include earrings, rings, necklaces, and bracelets. Pandora also offers interest-free payment options with AfterPay, Klarna, or PayPal, and a Pandora Credit Card with special financing offers available. Customers can purchase Pandora products online or in-store, and the company offers free in-store pickup and instant gifting with SmartGift. Pandora is committed to brand protection and takes measures to combat counterfeiters.

Pros

  • pros Wide range of customizable and personalized jewelry options available
  • pros Affordable price point making it accessible to many consumers
  • pros Consistent quality and durability of materials used in their jewelry

Cons

  • consSome customers have reported issues with the clasp and other small parts of the jewelry breaking easily
  • consOver-saturation of the market with Pandora jewelry may lead to a lack of uniqueness or individuality in wearing their pieces.

3.

Mejuri

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Mejuri
Mejuri is an online jewelry shop that offers responsibly-sourced fine jewelry with a modern spin on an old industry through high-quality craftsmanship, timeless design, meaningful stories, and an authentic sense of community. The company was founded in 2015 with a mission to redefine luxury and make fine jewelry an everyday occasion while working towards making a positive impact in communities, the industry, and the world. Mejuri works with trusted suppliers across the globe, using high-quality, responsibly-sourced materials to create pieces meant to last a lifetime. Each week, they release new products, designed in-house, in limited quantities and only manufacture more based on consumer demand, which allows them to curate fresh products while keeping their production less wasteful. Mejuri is committed to providing responsibly-sourced jewelry with initiatives such as tracing materials and supporting BIPOC women and nonbinary individuals through their Empowerment Fund. They also offer services such as a Piercing Studio and Styling Appointment.

Pros

  • pros Wide range of materials designs and styles
  • pros Engraving service
  • pros Excellent customer service
  • pros High-quality materials

Cons

  • consHigh prices
  • consLimited variety

4.

Blue Nile

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Blue Nile
Blue Nile is an online jewelry retailer that was founded in 1999 and is based in Seattle, Washington. The company specializes in selling diamonds and jewelry, and it has 25 stores across the United States. Blue Nile is a subsidiary of Signet Jewelers, which acquired the company in 2022. The company was founded by Mark Vadon, who purchased a diamond engagement ring from a website started by Doug Williams of Williams & Son Inc. of Seattle in 1995. Vadon raised $6 million to purchase the website in 1999, and the company that became Blue Nile was born. As of 2015, the company had a revenue of US$480 million and 1000 employees. Blue Nile is considered one of the best retail companies to work for in Washington.

Pros

  • pros Wide selection
  • pros Ethically sourced diamonds
  • pros 30-day return policy for full refunds or exchanges and a one-year warranty on all new purchases
  • pros Price matching

Cons

  • consLimited in-person experience
  • consNo negotiation
  • consExclusive stones

5.

Swarovski

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Swarovski
Swarovski is a family-owned business that was founded in Austria in 1895 by Daniel Swarovski. The company designs, manufactures, and markets high-quality crystals, genuine gemstones, and created stones, as well as finished products such as jewelry, accessories, and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people. The company is known for its high-quality, luxurious, and precious jewelry and crystals. Swarovski is committed to a responsible relationship with people and the planet, and its global Swarovski Waterschool education program has reached 461,000 children on the world's greatest.

Pros

  • pros Wide selection of luxury crystals
  • pros Accessible price points
  • pros Responsibly sourced materials

Cons

  • consSome of Swarovski's pieces can be quite expensive
  • consSome customers may find the brand's aesthetic too flashy or ornate for their taste

6.

Catbird

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Catbird
Catbird is a fine jewelry brand that designs and manufactures its own Catbird line, as well as works with some of the world's most exciting jewelry designers. The brand's mission is to make beautiful, sparkling jewelry that will bring joy to its customers now through forever. All of Catbird's jewelry is made in its Brooklyn studio with ethically sourced gold and conflict-free stones. The brand is a proud member of the CFDA, is certified Made in New York™, and is a member of No Dirty Gold. Catbird's collection includes stacking rings, tennis bracelets, traditional and unique engagement rings, wedding bands, classic hoops, statement studs, signature delicate chains, engravable lockets and charms, permanent Forever Bracelets, and ethical fine jewelry, made with the highest sustainability standards. The brand also offers personalized appointments for an expertly tailored experience. Catbird's blog features the latest jewelry trends, styling tips, fashion inspirations, and expert advice to stay up-to-date on all industry news.

Pros

  • pros Unique and stylish designs
  • pros Sustainable and ethical practices
  • pros Personalized service

Cons

  • consHigh price point
  • consLimited selection of precious metals
  • consSizing issues

7.

Kay

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Kay
Kay Jewelers is a jewelry retailer that offers a wide selection of wedding, engagement, and fashion jewelry. The company is committed to using ethical, conflict-free, and sustainable supply chains to create the jewelry they sell. They verify the gemstones, metals, and other materials used in their jewelry to ensure that they meet their standards for responsible sourcing. Kay Jewelers also has a customer care team available to answer questions and find solutions for customers who need assistance. Customers can purchase items from Kay Jewelers both online and in-store, and the company offers returns and exchanges for their products. Kay Jewelers is part of Signet, one of the largest jewelers in the world.

Pros

  • pros Devoted to making sure everyone looks beautiful
  • pros Good returns policy
  • pros Offers several benefits for frequent shop

Cons

  • consPoor quality of most jewelry
  • consLimited selection of non-ring jewelry
  • consNegative reviews and customer complaints

8.

Jane Win

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Jane Win
Jane Win Jewelry is a company founded by Jane Winchester Paradis that creates jewelry with meaning. The company's goal is to provide an optimist's path to create beautiful jewelry, build a company, and love what they do. The jewelry is inspired by coin jewelry of the 1900s, which was functional, spiritual, and symbolic. The company's products include pendants and lockets that customers can use to tuck a picture, a flower, a piece of ribbon dipped in perfume, or any other small item that holds meaning to them. The company's founder started the business because she wanted to create coin jewelry and drew the first coins on a trip.

9.

Clean Origin

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Clean Origin
Clean Origin is a company that specializes in selling lab-grown diamonds and engagement rings. The company was founded by a third-generation diamond jeweler, and their top priority is quality products and happy customers. They offer ethically sourced, stunning engagement rings made with lab-grown diamonds that are never mined. The company offers free FedEx or UPS shipping on every domestic order. They have a "No questions asked" return policy if customers are not happy with their purchase, and they also offer a Forever Service Plan that allows customers to cancel their plan within the first 100 days after purchase. Within 100 days of the original shipment date to US customers, they offer one complimentary ring resizing for their standard ring sizes.

Pros

  • pros Free overnight shipping
  • pros Free returns within 100 days of purchase
  • pros White gold yellow gold & rose gold

Cons

  • consNot 18K gold jewelry

10.

Alexis Jae

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Alexis Jae
Alexis Jae Jewelry is a business that specializes in custom fine jewelry without the markups. The company has a rich family history in manufacturing fine jewelry, and one of their unique offerings is the opportunity for customers to design their own jewelry with the help of the Alexis Jae team. They offer a range of jewelry pieces, including rings and bracelets, made with high-quality materials such as turquoise enamel and natural emeralds. Alexis Jae Jewelry operates on a direct-to-consumer model, allowing customers to purchase designer jewelry at wholesale prices, eliminating the traditional retail markups. They also provide insurance for all shipped items and have a return policy for select products.

10 Reasons Why You Should Buy Jewelry Online

  1. Convenience

The most significant advantage of online jewelry shopping is convenience. You can browse a wide selection of jewelry from the comfort of your own home, without the need to travel to a physical store. This means that you can shop for jewelry at any time of the day or night, without worrying about store hours.

  1. Competitive Prices

Online jewelry stores often offer lower prices than traditional stores because they have lower overhead costs. They can pass these savings on to their customers, resulting in more affordable prices for high-quality jewelry.

  1. Easy Comparison Shopping

When shopping for jewelry online, you can easily compare prices and products across multiple websites. This allows you to find the best deal on the piece of jewelry you want without having to visit multiple stores in person.

  1. More Information

Online jewelry stores often provide more information about their products than traditional stores. This includes detailed descriptions, high-resolution images, and customer reviews, allowing you to make an informed purchase decision.

  1. Secure Shopping

Online jewelry stores take security very seriously and use advanced encryption technology to protect their customers' personal and financial information. This means that you can shop online with peace of mind, knowing that your information is safe.


How to find the right size of jewelry online

  1. Take a length of floss or string and wrap it around the base of your finger.

  2. Mark where the floss or string first overlaps with a pen.

  3. Stretch the length of string out along a ruler or measuring tape, and take note of the length in millimeters.

  4. Use a ring size chart to compare your measurement to the standard ring sizes.

  5. Keep in mind that string and floss can stretch, so avoid pulling them too taut. Otherwise, your measured ring finger size may be larger than your actual finger size, and any rings you purchase may end up being too big.

By using this method, you can determine your accurate ring size and confidently purchase jewelry online that will fit you perfectly.


Conclusion

Shopping for jewelry online can be overwhelming, but with our list of the top 10 best online jewelry stores in 2023, you can shop with confidence. We've done the research and considered a range of criteria, including product range, customer service, pricing, user experience, and reputation. Whether you're looking for engagement rings, wedding bands, or fashion jewelry, you're sure to find something that suits your taste and budget on our list.

Frequently Asked Questions About Jewelry Stores

less Is it safe to buy jewelry online?

While purchasing jewelry online can be a tricky business, taking certain precautions can help minimize the risks. Many individuals have experienced online fraud while buying jewelry online, so it's important to be vigilant. If you're interested in buying jewelry online, consider sticking to well-known brands and checking the hallmark on the jewelry upon delivery. Additionally, it's a good idea to reach out to a customer care representative before placing your order. By taking these steps, you can help ensure a safer and more secure online shopping experience.

less Why shop for jewelry online?

Shopping for jewelry online is the smart alternative to going to a physical store. You’ll have a wide range of options to choose from and unbeatable prices. Online jewelry stores offer a faster, easier, and more successful shopping experience. With their extensive selection of popular jewelry items, you’ll find everything from cute necklaces to cheap earrings, dainty jewelry, or costume jewelry rings. There’s even a section for expensive jewelry if you really want to go all out.

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